What Is Video Marketing And How Can It Help My Business?

Video Marketing for Business

Video marketing, at its most simple, is the use of video as part of the marketing process. While most big brands have had video marketing strategies for decades, today’s consumer expects videos as part of their online shopping experience. Because of this, video is more important to the sales process than ever before, and can help improve everything from social media engagement, to conversion rates and website SEO. It’s no wonder why video marketing has become a $135 billion industry.

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